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People-based marketing
Enable people-based marketing everywhere
Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.
Market to real people
By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.
Identity resolution Is vital
It’s the foundation that lets you recognise consumers, anticipate their needs, and create real value for them.
Omnichannel is the goal
No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.
Remap your customer journeys
Map out the best engagement journeys by knowing and analysing the channels a customer prefers. Be confident your offer is relevant and measure the results.
STUDY
The state of people-based marketing
84% of marketers want to unify their people-based marketing strategies across channels
Acxiom’s expertise in people-based marketing
Market to real people, not proxies using our industry-leading omnichannel identity graph.
We match data to consumers, online and offline
Deterministic matching allows you to recognise customers accurately and tie data back to real people.
We help you deliver seamless experiences everywhere
Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.