We provide the data and technology travel brands need to engage people in contextually relevant ways throughout their path of dreaming, planning, booking, and taking a trip, providing an optimal, connected customer experience.
Travel brands need to optimise digital and offline marketing strategies with powerful audience insights and solutions to enable great customer experiences.
Our client list includes many of the world’s largest travel and hospitality brands that count on us to deliver data, identity, and marketing technology solutions to help them acquire and retain profitable customers. Acxiom’s travel solutions integrate marketing technology and services across a comprehensive range of capabilities related to marketing, customer identity, CRM, and loyalty.
Identity is the key to every interaction with customers and prospects. Our best-in-class identity solutions help brands accurately identify and connect with travelers at any time, anywhere, across any channel, device, touchpoint, or location to create exceptional experiences. Understanding who a customer is enables brands to design and deliver relevant and timely experiences throughout the travelers’ journey with continuity between digital and known channels. Acxiom is a pioneer in the identity space.
Our identity suite helps amplify existing master data management, customer data platforms, and client-owned marketing and analytics environments allowing brands to understand relationships beyond just individuals and behaviors.
The traveler has changed, the travel buyer journey has changed, and how brands engage with travelers has changed. With all this disruption, it’s important to understand and anticipate future shifts and changes in behavior. However, many predictive analytic models and customer segmentations still use pre-pandemic historical data to drive marketing decisioning. Acxiom’s suite of data, strategy, and analytics offerings assess the new norm and provide refreshed, data-driven insight. We deliver pandemic-specific segmentations to power a new understanding of today’s travelers. Our travel data solutions help brands better know and understand travelers to meet them where they are now and engage them with more relevant and impactful messages.
Acxiom offers a comprehensive set of acquisition strategies to understand and identify the highest-value audiences for acquisition and relationship marketing. We help travel brands by leveraging customer data, combined with third-party enhancement data, powered by robust AI/machine learning and acquisition analytics. This process allows brands to reach and engage the right audiences, where they are in their journeys, acquiring ready-to-go travelers across digital, traditional, and emerging channels.
Our customer acquisition analytics and campaign execution services use “in-market” data to identify people most likely to travel again and reach them with offers across their ideal channels. We help brands find travelers from the previous year and re-engage inactive travelers by getting the most up-to-date contact information for those individuals. Through a variety of solutions and tactics, we can help companies reach and engage across channels to better reactivate next best customers.
We offer solutions that help travel brands grow share of wallet, increase ancillary spend, get direct bookings, and drive repeat purchases. Our data-driven insights help reach the right audience and develop the offers that are the most meaningful to them. Identifying the right people and following their preferred communication journey is vital to success. Acxiom helps brands create valuable audiences using first-party data to onboard, cross-sell and upsell with an existing purchase or buying pattern across addressable advertising or offline channels. Our solutions also fuel prospect marketing using third-party data to engage prospects with relevant offers to support customer acquisition efforts. Loyalty marketing can be strengthened by using first-party data to build the member base and retain the most valuable customers.
Data collaboration enables safe, secure, and privacy-compliant sharing of customer data between two or more parties. It can be as simple as a partner customer data match analysis or as complex as a multi-partner data hub. Sharing customer data with trusted partners uncovers unique marketing opportunities and can help inform decisions and plans for media mix optimization, budget allocation, customer lifecycle, lifetime value assessment, and more.
The proliferation of data across channels and technologies makes the marketing database critical to achieving high-quality, relevant interactions. It is the key for driving customer intelligence and making marketing resilient so that brands can collect, host, curate, and act on their unified customer and prospect intelligence to power the entire marketing ecosystem. Acxiom’s customer data platform solutions are fully configurable to unique business requirements. Our open architecture approach will ensure brands maximize existing marketing technology investments and business process models to ensure data-driven marketing initiatives provide better customer experiences and create the desired business impact.
Whether brands are reacting quickly to rapidly changing market conditions or designing complex multi-touch marketing programs, Acxiom’s customer data platform solutions and services are the foundation to successful digital and offline marketing that delivers better results.
Lars Formanek advises companies on the development of holistic personalisation and customer experience strategies with the aim of securing a sustainable competitive edge in increasingly disruptive markets. He takes a client-specific approach to marketing transformation through the development of data, technology and customer intelligence.
Eric Heiliger serves as Vice President Strategic Growth EMEA at Acxiom, a position he’s held since October 2020. He has long followed the evolution of marketing, particularly with the explosion of siloed data and channels by which brands can now reach customers. Armed with this knowledge, Eric manages a team focused on enabling well-known brands to deliver future proof data driven marketing.
We can help you understand your customers, stay ahead of regulations, and grow your business.