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Telecommunications data & marketing
We have served 8 of the top 10 telecom and media companies
Acxiom is the customer intelligence company that provides data-driven solutions to help brands create business growth by enabling better customer experiences.
The Telecommunication industry has seen a lot of change and as a result brands are having to constantly innovate to gain competitive advantage.
Brands are racing to maximise 5G, adopt the latest AI technology and become leaders in content, if all these trends are achieved by brands they will be leaders in the Telecommunication landscape.
Telecommunication industry challenges
Telcos are challenged by competition from internal and external players, scaling internal digitisation initiatives, seeking ways to add value from 5G, and also face issues with privacy and security.
- Competition for OTT Services
- Scaling Internal Digitisation Initiatives
- Privacy and Security Issues
- Failure in Prioritising Workforce Planning and Design
- Development of Additional Services around 5G
Our key solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing.
- Acquire profitable customers across marketing channels
- Grow and retain high lifetime value customers
- Learn more about your customers and prospects
- Enable marketing technology