Mitigate risk
The potential tech, data and people pitfalls are not always known. The assessment aims to mitigate these gaps by identifying them early in the process.
Strategy and consulting services
Business strategy services for today’s data-driven marketer
Suite of consulting services
Partner with industry leading data strategists with decades of experience in helping brands optimise their use of data and technology to compete better and deliver exceptional customer experiences. Acxiom’s strategy consultants assess your desired business outcome and develop the right plan to help you achieve your business goals.
- Independent analysis and evaluation
- Strategic alignment to vision, mission and goals – across business units, brands and markets
- Use case identification, definition and prioritisation
- Most effective and impactful strategy adoption and governance model
- Leverage latest digital marketing technologies and best practices
- Multi-tiered measurement and reporting frameworks
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Capability readiness
Deliver value back in the form of net growth.
Resolve marketing challenges – such as cookieless future and valuable data exchange – and leverage your marketing technologies and your business readiness to deliver digital acceleration.
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Strategy and roadmap
Create cohesive data, digital and marketing strategies that drive marketing effectiveness, customer experience excellence and digital transformation.
Build the business case and roadmap for long term growth whilst realising business value and ROI quickly
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Acxiom personalisation services
Maximise your data and technology investment with dedicated team of expert consultants, analyst and developers to execute your value-driving use cases.
Delivering the right message, in the right channel, at the right time.
Capability readiness
Delivering value back in the form of net growth
Acxiom’s Capability Readiness Assessment provides an independent analysis and evaluation of a business’s internal capabilities and its readiness to deliver business acceleration. We will be able to score, identify gaps, provide recommendations and deliver a future facing roadmap for change across the following areas:
Business strategy
- Value proposition
- Marketing effectiveness
- Customer lifecycle
- Market maturity
Technology maturity
- Martech stack assessment
- Marketing platform assessment i.e. CDP
- Platform maximisation
Data sophistication
- Data capture & value exchange
- Data usage and management capabilities
- Data monetisation opportunities
Orchestration maturity
- Contact strategy
- Campaign personalisation
- Consent management
- Identity management
People & processes
- Business collaboration
- Data knowledge
- Continuous learning
- Process maturity
Benefits and impact
We aim to provide an independent view, which focuses on delivering tangible net growth for the business. KPI’s we traditionally aim to deliver against include:
- Increase revenue
- Reduce and optimise marketing costs
- Acquire more customers
- Reduce customer churn
- Increase loyalty rates
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Reduce costs
By knowing the risks, it reduces long term costs in skills and infrastructure i.e. purchasing the wrong technology or infrastructure for the required job.
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Priorities work streams
Identify those work streams that are going to deliver the highest amount of value, in the shortest time, compared to those higher investment areas.
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Clear direction
Embeds early collaboration of wider team, as well as enabling you to build a desired roadmap based on existing capabilities.
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Robust project plan
Clear direction and roadmap will enable a robust project plan.
Strategy & roadmap
Create cohesive data, digital and marketing strategies that drive marketing effectiveness, customer experience excellence and digital transformation.
Build the business case and roadmap for long term growth whilst realising business value and ROI quickly.
Maximise value today, futureproof for tomorrow, in partnership together
Acxiom’s Consulting Services offer with a wealth of deeply experienced subject matter experts to help brand ;
- Unify a Vision for Delivering Customer Experience Excellence
- Identify, Shape and Prioritise Value-Driving Use Cases – Thinking Big, but Starting Small
- Understand and Overcome Business Capability Gaps
- Develop roadmaps for implementation, market roll-out, target operating model, business adoption and transition planning
- Business Case development
Help address and plan for topical marketing challenges, such as resolving for the demise of third-party cookies.
Working collaboratively and challenging you as a trusted advisor and partner.
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Personalisation strategy
Creating the strategy and roadmap to deliver the north star of one-to-one hyper-personalized, omni-channel, holistic customer experience lifecycle at scale.
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Data strategy
Designing a long-term data strategy that defines the data, technology, people and rules to manage and maximized all your data assets. Transforming your brand to be data-driven and empowering your people to make better informed decisions.
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Digital marketing strategy
Developing specific contact strategies for achieving specific marketing goals and KPIs through your online channels – including proof of value and optimization of existing digital strategies.
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Marketing technology strategy
Defining a target-state architecture that meet all your business objectives /goals and a phased plan from your current state that releases the value of your technology assets at each phase
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Business change management
Shaping the plan for your business to undergo change in line with your data and technology investments and the capabilities it enables.
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Bespoke marketing strategy
From resolving for the loss of third party cookies to addressing the impact of COVID-19, we help tackle and develop strategies to meet these challenges.
Acxiom Personalisation Services
Maximise your data and technology investment with a dedicated team of expert consultants, analyst and developers to execute your value-driving use cases.
Delivering the right message, in the right channel, at the right time to create customer experience success and business value.
Design and Build Personalisation Use Cases. Measure, Learn and Optimise.
Have you own use cases already defined and just need executing, need help identifying and defining all your use cases or simply looking to show value quickly by digging into our knowledge pool of top 10 fastest to value use cases – we’re here to help.
Offering Silver, Gold and Platinum Packages that suit your business support needs, as well as Bespoke package tailored to how you want to accelerated or decellerate your personalization goals – how you want and when you want.