Data management solutions
The first step toward holistic, unified, and comprehensive customer data foundations, a single source of customer truth.
Data management
Count on Acxiom’s data experts, cloud solutions and platform services
The foundation for acquiring, retaining, and growing the customers you’d love to have
It’s called the “single source of customer truth,” and like the foundation to your office building, it’s the critical first step in building a viable marketing ecosystem for your acquisition, retention and growth efforts … across every channel. But not all brands have the tools and skills to implement, manage, and optimize their data platforms. The hurdles to get there are numerous:
Lost in the Fog?
Inconsistent data standards and formats make unifying customer data impossible.
Who’s Who?
Disparate data silos make identifying and connecting individual needs impossible.
Do you understand me?
Current data doesn’t provide a full understanding of individuals.
Goals, Which Goals?
Understanding the right things to measure and optimizing based on the findings is a challenge.
Are We Compliant Yet?
Data privacy and security compliance is a must everywhere, every time.
Do We Have the Money?
Optimizing data investments might be difficult in this financial climate.
You choose: data headaches or data happiness
Your customer data is only as valuable as the insights, the relevance, and the trust it nurtures … even with AI. You can choose – keep your silos and create great experiences for people at one touchpoint and as strangers at another – but will that help you reach your goals? Any organization that lacks a holistic, unified, and comprehensive data foundation, i.e., a single source of customer truth, is going to struggle with data headaches … with or without the best data platforms and AI.
How Can We Help?
Acxiom has been building, maintaining and optimizing data platforms for decades
For nearly 60 years, we’ve been the world’s best at unifying and optimizing data, making it more valuable, more productive, safer, and more privacy-compliant than ever. We’ve built solutions for data management, customer data platforms, data clean rooms, and real-time personalization for some of the largest brands and organizations in the world. And we partner with, and are certified experts in, the leading tech from providers such as Salesforce, Snowflake, Adobe, Treasure Data, and more.
Access Acxiom’s Full Suite of Data Management Solutions
The key to marketing resilience is creating a single place where you can host, curate, and act on customer and prospect intelligence using today’s data management best-practices. Acxiom’s data management solutions are fully configurable to your unique business requirements. Our data management experts are ready to help you plan, implement, and constantly improve.
Data clean rooms powered by Snowflake
Our joint clean room solution provides a trusted space to share data and drive better business results.
Snowflake and Acxiom: The market leaders in data sharing and data management
Acxiom and Snowflake make collaboration easy across the groups you need to fuel growth from the faster utilization of data, all while honoring personal privacy
Learn how our joint clean room solution provides a trusted space to share data and drive business results in this event replay with Acxiom’s Bhavna Godhania and Snowflake’s James McGeehan.
CDP services
Your service partner should have the experience and certifications to run and optimize your CDP and marketing cloud applications.
Need Help Choosing, Implementing, or Managing CDP Platforms Such as Sitecore, Salesforce, Treasure Data, or Adobe?
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
Strategy and Selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
Implementation and Integration
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
Optimization
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
Enterprise Customer Data Management
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
Identity Management
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
Audience Insights
Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.
Custom Modeling
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.
Advanced Analytics
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
Real-time personalization
We provide real-time personalization solutions for one-third of the largest auto finance, credit card, and insurance providers in the United States.
Isn’t it time you invested in recognizing and connecting with people?
Recognizing people and understanding what they want, need, and prefer enables brands to deliver experiences so relevant and respectful, people feel as if they’re finding and engaging with brands on their terms.
We provide real-time personalization solutions for one-third of the largest auto finance, credit card, and insurance providers in the United States.
Data management modernization starts with the cloud
A cloud-first approach enables your brand to take control of data and activate it across a variety of activities such as lead generation, customer acquisition, retention, and cross-selling, in a way that is secure and privacy-compliant. Learn how to be empowered by the cloud through this three-part series.
Contact us
Ability to globally define characteristics of customers in detail and develop personas for effective targeting.
With nearly 60 years of data and identity expertise, Acxiom is a trusted guide for building an identity solution finely tuned to the nuances of your brand and ready to fuel a single customer view across your enterprise. Get started today.
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of the global data landscape
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delivery of the same services in the U.S. and in global markets
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reporting portraits across major markets
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Enhanced customer data across eight countries
Data and Identity Health Assessment
How healthy is yours?
Reach out to an expert
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].
It all starts with Healthy Data.
Do you know the overall quality of your data? Do you understand the ROI you could achieve by cleaning and enhancing your data? Do you know how your data quality compares to your competitors’ or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool that will provide these important answers.
