Customers today have sky-high expectations of the brands they interact with. To stay ahead of the competition, brands must have a customer engagement strategy. This strategy should focus on delivering amazing customer experiences that are frictionless and personalised. These experiences should be delivered across all interactions and stages of the customer journey.
Acxiom helps brands by offering a suite of data and identity products, technology partnerships, and consulting and managed services. All of these services are tailored to meet the specific requirements of each customer.
More than two thirds of marketers say their companies compete primarily on customer experience.
Experience is the new battleground for brands
Consumers expectations are sky-high
Technology is evolving at a rapid pace
Marketing fragmentation is everywhere
Privacy regulations are changing
The right roadmap for customer success
Acxiom gives brands the right roadmap to deliver business value and customer success at every milestone of the customer journey. We help brands with their customer engagement strategy. We help them design a roadmap to integrate data and technology across all channels. We also align and create the business strategies that join the paid and owned media worlds.
Whether the focus is acquisition, growth, retention or an extensive personalised initiative, Acxiom provides a tailored suite of solutions. These solutions are specifically tailored to meet.
Key Features Of Acxiom’s Personalisation Solutions
Acxiom’s Customer Personalisation Features:
UK-focused personalisation marketing solutions. Acxiom has a suite of products tailored to the needs of UK brands. These products provide the data needed to create personalised customer experiences. This includes addressable media targeting, detailed consumer profiling and analytics capabilities.
Advanced data insights. Acxiom’s powerful analytics and AI capabilities enable marketers to gain valuable insights into their customers’ preferences, behaviour and motivations. This allows them to create more effective campaigns and increase ROI. With these insights in hand, UK marketers can deliver highly tailored results across channels from acquisition to retention.
Robust managed services. Acxiom’s managed services provide comprehensive care of all customer personalisation needs and guidance on strategy development. We also offer consulting and technical support for implementation across channels and touch points. These touch points range from email marketing to mobile marketing.
The true prize …is delivering experiences that are both world class to the consumer and deliver value to the business.
Personalition is crucial weapon in marketer’s arsenal to achieve that goal.
Why would your brand benefit from our personalisation solutions.
Increased Customer Engagement Loyalty. Leverage Acxiom’s tailored solutions for personalisation marketing in the UK to engage customers with timely content. This content resonates with them on a deeper level, leading to higher engagement rates and greater loyalty over time.
Better Return On Investment (ROI). UK marketers are able to use detailed consumer insights. This is gleaned through analytics and AI technology.
The purpose of this is to optimise campaigns for maximum ROI. Brands can do this by targeting customers with messages that are most relevant and engaging to them. These messages should be on both an emotional and practical level. This will result in a positive customer experience.
Effortless Execution Across Omnichannels and Touch points. With Acxiom’s help, UK brands can easily execute seamless campaigns across all touch points. This allows them to deliver consistent messages that resonate with customers at every stage of their journey. Without having to manage complex processes or juggle multiple vendors for support or technology integrations.
A European & UK leader in customer personalisation strategy
Acxiom is a leader in European and UK customer personalisation marketing, with over 40 years of experience. Our team is dedicated to helping brands create connected, personalised experiences for their customers. This is to ensure that their customers are satisfied, and the brand’s goals are met. With Acxiom, you can be confident that you will have the right solutions for your customer personalisation needs.
We help brands connect the entire customer journey. They integrate data and technology across all channels and create business strategies that join the paid and owned media worlds. They also devise the right roadmap that deliver business value and customer success at every milestone.
With our suite of data and identity products, technology partnerships, and consulting and managed services. All of these services are tailored to meet the specific requirements of each customer.
PERSONALISATION PRESENTATION
Learn to Navigate the Personalisation Paradox Balancing Data Privacy and Marketing Relevance
RESOURCES
More Personalisation Resources
Learn how to maximise personalisation and perfect the customer journey.
