Improve operational efficiency and save money
Improve ROI and transfer saved marketing budget to drive more effective customer experiences
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Reduce time to market
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Coordinate campaigns and budgets for maximum impact
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Align your team for a unified customer experience
Acquiring new customers involves attracting as many high-value customers who are actively shopping in a given market as is practically possible. This is considered to be one of the most important goals for any company to pursue. It enables brands to create a client base, enable customer loyalty programmes, and save costs, all of which contribute to a rise in return on marketing investment (ROMI). This often proves to be one of the more challenging endeavours. In order for brands to be successful, they need to dedicate resources to gaining a knowledge of the prospect and offering an experience that is both personalised and relevant.
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Operating Model
Create a decision-making and operational structure to define clear roles and accountability under one umbrella. Empower your people to work collectively and collaboratively.
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Strategic Alignment
Get everyone singing from the same hymn sheet. Define a clear unified CX vision together with holistic business objectives, goals and KPIs.
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Planning and Budgeting
Understand the value your different marketing activities is generating and better co-ordinate campaign plans and budgets to prevent overlap and wastage.
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Business Adoption
Assess the marketing maturity levels of your teams and markets to ensure optimal business adoption and market roll-out
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Technology Utilisation
Audit your tech architecture, define your target state based on business needs and devise a plan to maximise your technology investments.
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Process Automation
Empower your people to do more by automating your marketing process i.e., reporting dashboards
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Performance Measurement
Measure, test, learn training/ upskill your people and arm them with the right tools to make the highest impact.
How Acxiom helps brands with their operational effectiveness
If you’re looking for a way to improve operational efficiency, reduce costs and time to market, and optimize marketing spend, Acxiom’s Operations Management Services can help. We’ll create a decision-making and operational structure to define roles under one umbrella, facilitate strategic alignment across teams by creating unified CX visions with holistic business objectives, goals, KPIs etc., allow for better planning; budgeting of campaigns; activities as well as assessing the marketing maturity levels of teams/markets for optimal adoption/roll-out. Plus, we’ll enable process automation through auditing tech architecture along with performance measurement tools which help train/upskill personnel in order to make highest impact on operations management services outcomes.
