Architect
Identify and design the best technology stack and solution to meet business goals.
CDP services
Acxiom’s suite of CDP services are designed to implement, integrate, enhance and optimize a CDP’s value.
Martech can be complex and resource intensive
In today’s digital economy, brands depend on marketing technology (martech) to automate their workflows and deliver, at scale, the personalized brand experiences their customers love. But not all brands have the capabilities and expertise to implement, manage, and optimize their full suite of marketing solutions. As a result, many brands choose to lean on external martech services providers as strategic advisors to help with the deployment, integration, and optimization of these solutions.
Did you know?
65% of brands with annual revenues of more than $100 million partner with three or more martech services providers for implementation, optimization, and/or managed services.
Source: MTM Research Report: Is Partnership the Key to Martech Success?
You choose: ignore the challenges, DIY, or bring in the experts
There’s a saying used in coaching, “Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.” The same applies to marketing technology. Martech – and the layers of software or cloudware, licensing, security, skilled resources, staff hours, and the pressure to attribute revenue to each investment – can be overwhelming. Our research shows that those who are brave enough to ask for help with their martech are looking for assistance in one or more of these key areas:
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Implement
Configure and integrate the technology into the business.
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Optimize
Improve marketing technology implementation and adoption to drive better business outcomes.
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Integrate
Connect your customer intelligence and tools to the marketing and advertising ecosystem.
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Manage
Leverage an external team to run campaigns and operate the technology.
Why do our clients rely on our Martech expertise?
There are many companies that can serve as martech service partners, from leading management consultancies that work across a wide range of sectors and technologies, to smaller consultancies that focus only on the martech sector or specialize in a particular platform. Acxiom has the years of marketing cloud experience and the breadth of industry specialization to do both.
“One of Salesforce’s fastest-growing, full-stack Marketing partners”
At Acxiom
Marketing is our business, and many brands choose to rely on us for these reasons
Proven ROI derived from working with our certified experts and relying on their demonstrable experience with leading Martech platforms like Salesforce
The value delivered by a service partner with respect for and a deep understanding of the business potential in harnessing data
A combination of a strong reputation, security and privacy-compliance credentials, and the ability to scale capacity to handle new or fluctuating demands
A history of helping organizations quickly adapt to changing market dynamics and factor in what the organization wants to achieve
They have a long relationship with Acxiom, sometimes for decades, as a partner they trust, one that already knows their business
How Can We Help?
Are You looking for?
Need Help Choosing, Implementing, or Managing CDP Platforms Such as Sitecore, Treasure Data, or Adobe?
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
Strategy and Selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
Implementation and Integration
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
Optimization
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
Enterprise Customer Data Management
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
Identity Management
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
Audience Insights
Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.
Custom Modeling
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.
Advanced Analytics
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
Salesforce service partner
Your service partner should have the experience and certifications for working with and optimizing Salesforce marketing applications
Need Help Implementing or Managing Your Salesforce Marketing Solutions?
SaaS technology allows brands to get creative with their marketing strategy. But for some, there’s a key limitation: in-house resources. With Acxiom as a service partner, you’re backed by more than 50 years of data and identity heritage, a global family of agencies, and a certified Salesforce Marketing Cloud services and implementation team to power your Salesforce engine and support full marketing activation.
Implement
- Engagement (Marketing Cloud)
- Personalization (Interaction Studio)
- Customer data platform (CDP)
- Intelligence (Datorama + Tableau)
Operate
- White-glove campaign management
- Journey creation
- Platform optimization
- Use case development
- Real-time interaction management
Advise
- Marketing Strategy
- Customer Experience Strategy
- Technical Strategy
- Troubleshooting
- Recommendations
- Roadmap
Enhance
- Ingest Acxiom consumer data for analysis and reporting
- Enhance customer view with demographics, buying behavior and more
- Apply persistent ID
Martech strategy
With customer expectations, rapidly advancing technologies, and shifting privacy regulations, your martech strategy can make or break your marketing efforts.
Modernizing Your Martech Stack is Tough
To compete in the digital age, your strategy must be ready to adapt as new tools emerge and the industry evolves.
Discover how top brands are modernizing their marketing technology, and how a martech services partner can help you maximize your ROI.
How Are Your Competitors Modernizing Martech?
Contact us
Ability to globally define characteristics of customers in detail and develop personas for effective targeting.
With nearly 60 years of data and identity expertise, Acxiom is a trusted guide for building an identity solution finely tuned to the nuances of your brand and ready to fuel a single customer view across your enterprise. Get started today.
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of the global data landscape
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delivery of the same services in the U.S. and in global markets
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reporting portraits across major markets
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Enhanced customer data across eight countries
Tangible evidence: Acxiom, a Martech services partner of choice
95% of Acxiom clients renew their contracts. It’s an honor to be a trusted partner to some of the largest brands and organizations in the world. For nearly 60 years, we’ve strived to help clients understand what people want, need, and prefer … to deliver experiences so relevant and respectful, people feel as if they’re finding and engaging with these brands on their terms.
How healthy is yours?
Reach out to an expert
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].
It all starts with Healthy Data.
Do you know the overall quality of your data? Do you understand the ROI you could achieve by using clean or enhanced data? Do you know how your data quality compares to your competitors’ or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool providing these important answers.